Introduction
Welcome to the brand identity and guideline presentation for ( Artrix ) , a modern and forward-thinking UI/UX brand focused on delivering seamless and impactful digital experiences. This project showcases a complete branding system built to reflect Artrix’s commitment to creativity, functionality, and user-first design.
Through this project, I aimed to create a clean, minimal, and dynamic identity that speaks to digital innovation. The visual language has been crafted to be flexible across both digital and print platforms while maintaining a consistent and recognizable brand presence.

This case study includes:
- Logo Design (featuring a minimal, geometric approach)
- Brand Mission & Vision
- Color Palette & Typography
- Brand Voice & Tone
- Stationery & Mockups
- Comprehensive Brand Guidelines. etc...
Brand Voice
The Artrix voice is bold, clean, and intelligent. We speak with clarity and confidence—making complex ideas easy to understand. Whether we’re explaining a design decision or guiding users, our tone remains smart, friendly, and forward-thinking.